our mission
CREATIVE PLAYGROUND
for a positive future
In 2023, we refined our mission and summarized it in a new tagline: "A creative playground for a positive future." This represents our unwavering commitment to promoting a fair, healthy, and sustainable future through creativity and strategy.
A creative playground
We strive to involve more people and businesses in our movement toward a fair, healthy, and sustainable future. Our "creative playground" invites everyone to participate and collaborate. This way, we achieve more. It's a platform for creativity, research, innovation, and collaboration, where ideas come to life that contribute to positive change.
For a positive future
Trying to depress your target audience? It doesn't work! Negativity and fear aren't effective ways to drive change. Instead, we choose a positive approach. Our visual concepts and campaigns focus on an optimistic worldview, demonstrating how behavior can contribute to a better future. We've found that this approach mobilizes more people and inspires them to actively contribute to change.
Our work is strategic, engaging, and outspoken. We clarify complex issues and topics and contribute to achieving the SDGs. Through the power of visual communication and creative storytelling, we make these goals more understandable and accessible to a wider audience.
Our projects regularly win awards. It's fantastic when our work is appreciated, but we only truly make an impact when we can engage people. We transform passive observers into active participants.
In 2023, we took significant steps to strengthen our mission and expand our impact. Our creative playground continues to grow and inspire, and we remain committed to a positive future. Together, we can make a difference, and we invite everyone to join us on this journey.
Online reach
The more eyes, the more impact
In 2024 we did not sit still and that was visible on our social media.
We've been consciously working to expand our reach on Instagram and LinkedIn to further spread our mission for a sustainable and social world. Because if you want to inspire, you also need to be visible.
We shared inspiring projects we're proud of, participated in B Corp Month with the theme "Always Moving Forward," and demonstrated how we continuously improve. We also re-emphasized our Guidelines for Change to help others take steps toward positive impact.
And we joined Orange the World, the global campaign against violence against women and girls.
This grew our reach from 344 to 1,022 followers on Instagram and from 411 to 670 followers on LinkedIn. Not a viral success, but a significant increase in the number of people reading, contributing, and participating.
For us, growing followers isn't a goal in itself, but it is a powerful tool. Because visibility can inspire change. And that's what we're here for.
